Our Process

We provide solutions to communication challenges that define, launch, reshape, and extend your brand. How do we do it? By listening. Closely. By asking the right questions. By pondering and playing. By challenging conventions and unconventional thinking. We do it, by design. We get to know your brand, your product, and your service. We then use a disciplined and methodical — and at times intuitive — process to develop a marketing strategy that transforms your objectives into tangible results. This strategy becomes the foundation for innovative solutions that influence and inspire your audience or customers to choose your brand.

Strategic Planning

  • Brand Research
  • Competitive Analysis
  • Management Interviews
  • Sales Interviews
  • Target Interviews

Brand Platform

  • Brand Essence
  • Brand Perceptions
  • Brand Personality
  • Brand Promise
  • Brand Strategy

Brand Development

  • Communications Planning
  • Positioning Statements
  • Name Development
  • Tagline Development

Brand Communications

  • Advertising
  • Direct Mail
  • Industry Events
  • Internal Communications
  • Print Communications
  • Website Design

By Design Partners. We help visionary organizations build stronger brands through strategic counsel, critical insights, creative services, and compelling communication.