Hedwig Dances
Branding for a Chicago Dance Company

Hedwig Dances is a contemporary, Chicago-based dance theater ensemble under the artistic direction of its founder, Jan Bartoszek. The ensemble’s bold, interdisciplinary collaborations combine visually poetic choreography with sculptural artifacts, projected imagery, and haunting original music.

Hedwig Dances’ performances resonate with great complexity and depth while provoking intense emotion, personal connection, and wonder. Clean and technically strong, the dancers are trained in modern dance and ballet, and draw from a wide variety of ethnic dance traditions. Critically acclaimed and award-winning, the dance ensemble nurtures emerging dance artists through instruction and mentoring, and collaborates with prominent artists from diverse mediums and cultural backgrounds. Since its founding in 1985, the company’s size has more than doubled and successful outreach, mentoring, and cross-cultural collaborative programs have flourished.

By Design Partners’ collaboration with Hedwig began in 2009 with a new brand identity and brand standards guidelines, and includes the design and production of announcements, posters, invitations, a media relations kit, advertising, copywriting, fundraising materials, business collateral, website consultation, and email communications.