Clients and Concepts

Wheaton College (MA)

:Student Viewbook

Wheaton College (Norton, MA) was at an impasse. While it had long been a women’s college, it was preparing to admit its first coeducational class. Not all of Wheaton’s alumnae were enthusiastic, but the college needed to recruit students. How do you market an institution in transition? The solution was to design and develop a viewbook and ancillary collateral materials that illustrated Wheaton’s core values and benefits and communicate how Wheaton helps students make connections between their world and the worlds of college and work.


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