Clients and Concepts

MedChem Products, Inc.

:Avitene Brand Identity

MedChem Products, Inc. developed, manufactured and marketed medical products for use in surgical and non-surgical procedures. After its acquisition of Avitene, a collagen hemostat used in surgery to control bleeding, MedChem needed to rebrand the product and change the perception held by surgeons that it was too costly to use routinely. The solution? A new logo and branding materials that communicate compelling reasons for making Avitene the first choice of surgeons.

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