Clients and Concepts

Institute for Enrollment Management

:Direct Mail Brochure

The “Nantucket Sleighride” is a term used to describe the run with the whale. It begins when the harpoon is struck and ends only when the great beast has run itself out – taking the small whaling boat and its hard-working sailors along with it. The Nantucket Sleighride is an appropriate metaphor for the Institute for Enrollment Management’s intensive 10-day event (held on Nantucket Island). This direct mail brochure uses a striking illustration to create excitement about the event, encourages enrollment managers to attend, and conveys information regarding the seminars, speakers, and registration.


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