Clients and Concepts

Harvard Community Health Plan

:Sales Brochure

Harvard Community Health Plan (now HPHC) provides comprehensive health care to many of New England’s businesses. However, research indicated that there was an untapped market made up of new employees hired by businesses thoughout the region. The strategy that would target and help capture that market? Develop compelling promotional and sales materials for human resource officers to share with new hires that would resonate with these employees and speak to the complex issues they face when choosing a health plan. The result? Promotional materials that helped capture an untapped market and generated bottom-line results.

   

By Design Partners. We help visionary organizations build stronger brands through strategic counsel, critical insights, creative services, and compelling communication.