The Foundation for the Advancement of Education Music had a clearly defined mission: to increase public awareness of the importance of music study. Using compelling arguments, the mission was communicated through a branding program that included a logo, advertisements, brochures, posters, and a series of positioning papers. The result? Today, more Americans appreciate music as an important discipline of study and understand that an education in music is an education for life. This logo places the lowercase letter e on a musical staff to represent a whole note, indicates that note’s correct position on the staff, and coveys the message of the importance of music study.

The Foundation for the Advancement of Education Music had a clearly defined mission: to increase public awareness of the importance of music study. Using compelling arguments, the mission was communicated through an extensive branding program that included a logo, advertisements, brochures, posters, and a series of positioning papers. The result? More Americans appreciate music as an important discipline of study and understand that an education in music is an education for life.

The Foundation for the Advancement of Education Music had a clearly defined mission: to increase public awareness of the importance of music study. Using compelling arguments, the mission was communicated through an extensive branding program that included a logo, advertisements, brochures, a series of positioning papers, and this poster, which conveys the message that the study of the music is no less important than the study of the literature or mathematics. The result? Today, more Americans appreciate music as an important discipline of study and understand that an education in music is an education for life.

The Foundation for the Advancement of Education Music had a clearly defined mission: to increase public awareness of the importance of music study. Using compelling arguments, the mission was communicated through an extensive branding program that included a logo, brochures, posters, positioning papers, and a series of advertisements placed in performance programs that captured the attention of audiences and reinforced the message of the importance of music study. The result? Today, more Americans appreciate music as an important discipline of study and understand that an education in music is an education for life.

The Foundation for the Advancement of Education Music had a clearly defined mission: to increase public awareness of the importance of music study. Using compelling arguments, the foundation’s mission was communicated through an extensive institutional branding program that included a logo, advertisements, brochures, posters, and a series of positioning papers. The result? Today, more Americans appreciate music as an important discipline of study and understand that an education in music is an education for life.