Clients and Concepts

Emerson College

:Direct Mail Campaign

Emerson College is a private college founded in 1800 and exclusively devoted to the communication arts and sciences. Like its students, the college was literally on the move and planning to relocate from its Back Bay location to a campus within the Boston area. Using “Moving Ideas” as a theme to position Emerson as the “Idea Mover,” this direct mail campaign targeted a young, hip, and energetic audience. The mailer utilizes an oversized and attention-grabbing format and offers compelling reasons for prospective students to make Emerson their college of choice.


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