Clients and Concepts

Eastern Mennonite College

:Student Viewbook

Market research indicated that many people thought that Christian colleges were narrow, limiting communities, shut off from the world. But at Eastern Mennonite College (now EMU), nothing could be further from the truth. How to dispel this misconception? Create a branding program for student recruitment materials that positioned the institution as more than just a sheltered campus with caring people. The compelling message targeted to prospective students? This is a place where students can find answers to difficult questions, get a first-rate education both inside and outside the classroom, all while learning that Christian values are a part of a global perspective.

       

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