Clients and Concepts

Colorado School of Mines

:Student Viewbook

Colorado School of Mines is a research university devoted to engineering and applied sciences. The average GPA of its students is an astonishing 3.7. Clearly, this is an academic institution for serious students with high scholastic aptitude. CSM, however, is much more than what its name implies. Market research indicated that prospective students viewed the school favorably, but were concerned that its curriculum would leave little time for relaxation beyond the classrooms and lecture halls. The marketing strategy to offset this perception? A branding program using the theme “Much More Than Its Name.” The result? Recruitment materials, including this viewbook, that convey CSM’s dedication to serious academic endeavors with humor, while generating a broader appeal to prospective students.


By Design Partners. We help visionary organizations build stronger brands through strategic counsel, critical insights, creative services, and compelling communication.