Clients and Concepts

Brooklyn College

:Capital Campaign Logotype

Public funds could no longer cover the costs for all the programs and opportunities that Brooklyn College sought to provide its students. To sustain the college’s legacy of academic excellence and to support its educational initiatives, the college needed venture capital raised through a campaign. The marketing strategy to secure needed funds? Develop an appealing campaign theme that would tug at the heart and resonate with alumni and friends. The solution? A simple typographic treatment of a compelling message that reminds a constituency of their strong and loyal allegiance to the college.

:Campaign Brochure

Public funds could no longer cover the costs for all the programs and opportunities that Brooklyn College sought to provide its students. To sustain the college’s legacy of academic excellence and to support its new educational initiatives, the college needed venture capital raised through a campaign. The strategy to secure needed funds? Develop an appealing message that addressed the reader’s interests as well as Brooklyn’s mission. The solution? An evocative capital campaign brochure that tugged at the heart and compelled a target audience to express their thanks by giving generously to the institution that had given so much to them.

           

By Design Partners. We help visionary organizations build stronger brands through strategic counsel, critical insights, creative services, and compelling communication.