11 July 2017 | Scott Ward

How Does SFMOMA Use Social Media to Build Their Brand?
Innovative Text Messaging Sends Art to Your Mobile Phone

S an Francisco’s Museum of Modern Art (SFMOMA) has created a social media campaign that uses text messaging to help generate personal connections between a vast number of the museum’s enthusiasts, and the museum’s extensive collection of more than 34, 678 works of fine art. Text 571-51 with the words “send me” followed by a keyword, a color, or even an emoji, and the museum will send you via text message, a related artwork from their collection. I sent a text message with an emoji of a cactus, and SFMOMA replied with Brett Weston’s “Untitled (Cactus),” from 1931. How cool is that!

To learn more, visit the museum’s websitesfmoma.org.

Photo of Brett Weston’s Untitled (Cactus), from 1931
Brett Weston “Untitled” (Cactus) 1931.
10 July 2017 | Scott Ward

Storytelling and Branding
A Love Story That’s Universal

H ow does the French supermarket Intermarché use storytelling that tugs at the heart? They do it without uttering a word. After all, who needs words when the story is universal. What’s terrific about this ad is that anyone who’s ever been in love will relate to its message. Tying the love story to the brand is brilliant. And who better to do that than the French? The message is wholesome with an endearing innocence. It’s full of passion and persistence. Intermarché is the place to acquire a habit of eating healthy with fresh, seasonal products. The commercial invites the viewer to eat better, and to shop in the French supermarkets where falling in love, or begin satiated with wholesome food is the ultimate experience.

Check out the video! The music that accompanies it is "Love, Love, Love" by Mouloudji.
10 July 2017 | Scott Ward

T-shirts, Political Activism, and the Power of Typography
Progress Wear Creates New T-shirts That Send a Message

P rogress Wear creates t-shirts with powerful, politically charged messages. The company’s tag line is “Progressive thought. Well defined, well designed.” Progress Wear was founded in 2006 by painter and graphic designer Patrick King, who was frustrated by the messages he found on t-shirts. The Iraq war, and an unchecked administration fueled by post 9/11 xenophobic patriotism had fostered new activism that seemed to have all but disappeared after the 1960s. Patrick got creative. His early offerings included shirts such as LIERAQ, Practice Safe Secularism, and Intelligent Design Isn’t.

With the election of a new and fiercely polarizing president, Patrick’s activist spirit has reignited, and Progress Wear is once again addressing the issues of the moment with t-shirts that employ strong typography and powerful messages.

Check out Progress Wear’s website progresswear.com to see what they’ve got to say — and offer. All of their shirts are terrific, but don’t overlook the TypographyShop. It was launched in 2008, and has been featured in hundreds of design blogs and publications. (www.progresswear.com)

Photo of woman wearing send me a link t-shirt
Anyone who has ever been asked to send a digital file can relate to this shirt!
10 June 2017 | Scott Ward

By Design Partners Selected to Design New Responsive Website for one8o°
A Feature-rich WordPress Template Will Help Make This Project Budget Friendly and Fun

We’re diving into a new project for one8o°. By Design Partners created one8o°’s brand identity — and their first website — in 2009. Since then, one8o° has grown into a highly-respected boutique search firm. The new responsive website for one8o° isn’t truly intended to drive new business. Most, if not all of the firm’s assignments are generated through word-of-mouth referrals. But their new website will be an important brand building tool that current and prospective clients can visit to get a solid understanding of the firm, its people, the clients it serves, and the type of high-level assignments it takes on.

It’s not a high-budget assignment or a large website, but that doesn’t mean it shouldn’t be a great website. We think we’ll use the popular responsive Avada WordPress template from theme-fusion.com. The challenge will be to style it so that it doesn’t look like every other responsive website on the internet. You know, the websites with the sliders and three or four columns with icons and counters and tiny unreadable type set at ungodly long line lengths. Well, I’m sure you’ve seen them. We’ve all seen them. They’re everywhere. So, we’re ready for the challenge, and looking forward to launching and sharing the finished website with you.

We’re also eager to collaborate once again with the immensely talented photographer, Bill Burlingham. Our relationship with Bill goes back to 1980. Bill always puts his subjects at ease while creating amazing images of them. You can view a portion of his work on his website burlingham.com.

Photo of iPhone with new website design.
While still in the design/development stage, the new website for one8o° will be responsive and highly interactive.
Visit the one8o° Search portfolio page to view the finished website!